Clients do not only need a list of posts. They need to understand what happened, what performed, what underperformed, and what the team recommends next.
Reporting should create decisions
A useful report connects total spend, total views, engagement, CPV, CPM, best creators, weaker creators, and content links into a clean narrative.
The best reports reduce meeting time because the client can see the campaign story without asking the team to reconstruct it manually.